Wix vs Squarespace vs Done-for-You: The Best Website Option for Contractors

Short answer: Wix and Squarespace are both good website builders, and either one can work for a plumber, roofer or cleaning company. Wix gives you more freedom, Squarespace gives you cleaner templates, and GoDaddy's builder is the quickest to get something basic online. If you would rather not build or maintain the site yourself at all, a done-for-you service takes the work off your plate, usually for a setup fee and a somewhat higher monthly price.

The right pick depends less on features and more on one thing: do you want to spend your evenings on your website, or not?

The quick comparison

Prices below are what each company listed on its own pricing page when we checked in November 2026, for plans billed annually. Builders change prices and run sales often, so check the current number and the renewal price before you pay.

A note on the builder prices: paying month to month usually costs noticeably more than the annual rate. Squarespace, for example, listed its Basic plan at $25/month when billed monthly versus $19/month billed annually. Annual plans from Wix and Squarespace also included a free domain for the first year when we checked, and GoDaddy listed a free custom domain with its paid plans.

Wix: the most freedom, the most decisions

Wix lets you drag almost anything anywhere on the page. That is great if you have an eye for layout and enjoy getting things just right. It also makes it easy to end up with text overlapping photos on a phone screen, because what looks fine on a laptop does not always line up on mobile.

What it does well: a large template library, built-in tools for things like bookings and payments, and a free plan so you can try the editor before paying anything.

What to watch for: the free plan is for trying things out. It runs on a Wix web address and shows Wix branding, and Wix says a paid plan is what lets you connect your own domain and remove the branding. Yearly paid plans also come with a free domain for the first year, so a real business site realistically means paying. Wix's pricing page also advertised savings on some plans when we checked, so confirm what you will pay when the plan renews. With so many options, it is easy to spend hours on design and never get to the part that brings calls: clear service pages and an obvious phone number.

Good fit if: you or someone in your family genuinely enjoys building things on a computer and will keep the site updated.

Squarespace: nicer templates, fewer ways to mess up

Squarespace templates are designed to look polished out of the box. You have less freedom than Wix, but that is partly the point. It is harder to make a Squarespace site look cluttered.

What it does well: clean design, sites that usually look good on phones without extra fiddling, and a simple plan lineup. When we checked, plans ran from $19/month (Basic) to $29/month (Core) billed annually, with higher tiers mostly aimed at online stores.

What to watch for: there is no permanent free plan, just a 14-day trial. Many templates are built around big lifestyle photos, which look great for a designer but can feel thin for a roofer who needs service lists, a service area and a quote form above the fold. You will need to adjust the layout so the phone number and "Get a quote" button are easy to find.

Good fit if: you have good photos of your work and want a site that looks professional with modest effort.

GoDaddy Website Builder: fastest to "good enough"

If you already bought your domain at GoDaddy, their builder is the path of least resistance. It is now built around AI: you describe your business in plain words, it generates a starter site, and you refine it from there.

What it does well: speed and simplicity. When we checked, GoDaddy listed a free plan, Starter at $9.99/month and Professional at $24.99/month, billed annually.

What to watch for: an AI-generated site still needs your real services, service area and photos, or it will read like plenty of others. Keep an eye on the renewal price and on add-ons offered at checkout, and only buy what you actually need.

Good fit if: you just need a clean, basic site up this week and do not care about custom design.

Done-for-you: you pay to skip the work

A done-for-you service builds the site, writes the pages, hosts it and makes changes when you ask. You do not log into an editor. The tradeoff is less hands-on control: you describe what you want, and someone else makes the edit.

Prices in this category vary a lot. Some agencies can charge thousands up front, others charge a small setup fee plus a monthly plan. Our guide on what a home-service website should cost breaks down the ranges so you can tell a fair quote from an inflated one.

What to watch for: read the fine print on three things before you sign. Do you keep your domain if you leave? Is there a long contract? Are edits included or billed per change?

Good fit if: your time is better spent on jobs, or you have already started a DIY site that has been "almost done" for months.

What you still have to do yourself with a builder

The monthly fee is the small part. The real cost of a DIY builder is the work nobody mentions on the pricing page:

• Writing every page. Home page, one page per main service, an about page, a service area section. This is where most owners stall.
• Picking and resizing photos. Real job photos beat stock photos, but someone has to choose and upload them.
• Setting up the basics for Google. Page titles, descriptions, your business name, address and phone written the same way everywhere.
• Testing on a phone. Many of your visitors will be on a phone, often standing in a flooded basement or looking at a broken AC unit.
• Connecting your domain and email. Usually straightforward, occasionally a frustrating afternoon.
• Keeping it current. New services, new service areas, seasonal offers, updated photos, a changed phone number.

If you want a full list of what a contractor site needs, our contractor website checklist walks through it page by page.

How much time does each option really take?

Be honest with yourself here. A simple five-page site on Wix, Squarespace or GoDaddy usually takes a weekend or more if you already know what you want to say and have photos ready. If you are learning the editor at the same time, it can easily stretch into several weekends.

Then there is upkeep. Small changes take minutes once you know the editor, but most owners only touch the site a few times a year, so they relearn it each time.

Here is a simple way to think about it. Take what an hour of your time is worth on a job. Multiply by the hours you expect to spend building and maintaining the site in the first year. If that number is bigger than the difference in price between a builder and a done-for-you service, your own time is the expensive option.

SEO basics: the builder matters less than you think

People ask which builder is "best for SEO." In practice, Wix, Squarespace and GoDaddy all cover the basics: custom domains, editable page titles and descriptions, and mobile-friendly sites. What matters more for a local contractor is the content you put on the site:

1. One page per main service. "Water heater installation" and "drain cleaning" should each have their own page, not share one line on the home page.
2. Your service area spelled out. List the towns and neighborhoods you actually cover.
3. Real photos and real details. Before-and-after shots, your license info where it applies, how quotes work.
4. A clear call to action. Phone number and quote button at the top of every page, tappable on a phone.
5. A Google Business Profile that matches your site. Same name, phone and hours. Our guide on website vs Google Business Profile explains how the two work together.

No builder and no service can guarantee you a first-page ranking. Anyone who promises one is overselling. If you already have a site and the phone is quiet, start with why your website is not getting calls before you switch platforms.

So which should you pick?

• Pick Wix if you enjoy design, want maximum control, and will actually maintain the site.
• Pick Squarespace if you want a polished look with less fiddling and have good photos of your work.
• Pick GoDaddy if you need a basic site online fast, especially if your domain is already there.
• Pick done-for-you if you would rather not write, design or update anything, or your DIY site has been stuck for months.

There is no wrong answer among these. A finished, simple Squarespace site beats a perfect agency site you never launched. The worst option is the one that sits half-built.

Where CraftLaunch fits

CraftLaunch is a done-for-you option built for home-service businesses. It costs $69 once for design, writing and launch, then $35/month for hosting, SSL, security updates, SEO upkeep and edits by our team. After one onboarding call, sites are usually live in 1 to 3 business days. It is month to month, you keep your domain, and social media is not included. If you want to see how a site for your trade would look, start with our plumber or roofing examples, or see pricing. And if you enjoy building it yourself, Wix or Squarespace will serve you well.

More guides

• How Much Does a Website Cost for a Home Service Business?
• Do I Need a Website If I Have a Google Business Profile?
• The Contractor Website Checklist: 15 Things Every Home-Service Site Needs
• Why Your Website Isn't Getting Calls (and How to Fix It)